Short-video social media is becoming a major advertising tool in the digital age. Covert
advertising is increasingly used as a major strategy to effectively promote a product. This …

In an effort to improve transparency, Facebook changed its disclosures on in-feed native
political advertisements in 2018 to include language that identifies who paid for the ad to …

The transformation of the advertising system is the result of the dynamic interaction of three
dimensions: advertising proposals, consumer response, and advertising effectiveness …

O agronegócio, um dos principais setores econômicos do Brasil, compõe uma das mais
poderosas forças políticas no congresso do país, a Frente Parlamentar da Agropecuária …

Native advertising is a persuasive strategy that is on everyone's lips these days (Evans and
Wojdynski, 2020). In general, the term is used to describe a variety of advertising formats …

Öz Dijital medyanın yaygınlaşmasıyla birlikte farklı reklam türleri ortaya çıkmaktadır. Dijital
medyadaki gelişmeler o kadar hızlı yaşanmaktadır ki, bazı durumlarda yapılması gereken …

Agribusiness, a cornerstone of Brazil's economic sectors, wields considerable political clout
through entities like the Frente Parlamentar da Agropecuária (Parliamentary Agricultural …

This study examines the possibilities for the traditional German journalism brands to fund
their online editions with native advertising. These advertisements have the appearance of …

Advertising is in the midst of a mutation. Much of the analysts' effort to explain this
transformation has focused on technological advances and the space opened up by the …

Traditional marketing tactics have been significantly challenged by marketers, especially in
the food sector. Companies have been engaging in covert and overt advertisements as an …