While the terms soft power, public diplomacy (PD) and nation brands have cemented their
place in academic discourse during the early 21st century, the evaluation of these activities …

When first writing this book, my main aim was to provide a textbook that drew on the UK
experience of public relations, having been frustrated during many years of teaching the …

The question of how public relations and strategic communication contribute to
organisations' success has been a perennial research topic since the 1970s (Stacks, 2017; …

A multidisciplinary collection on global public entity strategic communication Research into
public sector communication investigates the interaction between public and governmental …

Purpose The purpose of this paper is to examine the status quo of communication
evaluation and measurement practices in communication departments of companies, non …

Evaluating Public Communication addresses the widely reported lack of rigorous outcome
and impact-oriented evaluation in advertising; public relations; corporate, government …

This research sought to explore the implications of social media for organisations' business
functions, to help inform organisational approaches to challenges presented by social …

Purpose–Noting findings by Michaelson and Stacks in the USA and Zerfass and colleagues
in Europe that research-based measurement and evaluation (M & E) of public relations and …

Purpose The purpose of this paper is to understand factors that may stimulate or inhibit
communication practitioners when it comes to measurement and evaluation (M&E) of …

The development of evaluation scholarship progresses, but the slow and incremental steps
taken are largely refinements on a direction of thinking that has become established and …