Purpose Amid the growing global emphasis on sustainable agriculture, organizations and
governments face a pressing need to equip farmers with the knowledge and tools necessary …

Purpose This study aims to investigate the impact of market orientation on small and
medium-sizedenterprises (SMEs) innovativeness in Yemen. Design/methodology/approach …

The objective of this study is to analyze the relationships between learning orientation,
organizational innovativeness, and organizational performance in hotels and lodging …

Pada era digitalisasi saat ini, strategi pemasaran pada sektor UMKM dituntut untuk
beradaptasi dengan cepat sesuai dengan perkembangan teknologi dan kebutuhan …

This study explores how entrepreneurial marketing can reduce the liability of poorness by
enhancing the performance of smallholder agribusinesses in developing economies. Partial …

Purpose This study aims to take a whole-of-chain perspective to explore how
entrepreneurial orientation (EO) influences collaborative performance in agri-food value …

This study extends the understanding of entrepreneurial orientation (EO), vertical knowledge
acquisition, and actor collaboration to a “whole of value-chain” perspective in transitional …

Farmers may vary in their response to or anticipation of agrifood market changes, which
probably depends on their entrepreneurial degree and networks. This paper aims to …

In times of rapid and unpredictable changes in the environment, having customeroriented
and digitally adopted internal capabilities is essential for maintaining company performance …

Despite agriculture being a significant contributor to sub-Saharan Africa's economy, its
exploding population puts the region at the highest global risk for food insecurity …