The research evaluates the effect of celebrity trustworthiness in creating effective
endorsements. The previous research in the field has suggested two competing theories in …

Penelitian ini menguji dan membandingkan pengaruh penggunaan endorser terhadap
keputusan pembelian yang dimediasi oleh brand awareness. Endorser yang digunakan …

Celebrity endorsement is like a panacea for marketing professionals. In a world where
catching, holding and engaging attention of consumers is becoming difficult with each …

Using a celebrity endorser certainly yield better results compared to non-celebrity endorser
in the advertisements to endorse a company's brand. Virat Kohli had made contract with …