Marketing is satisfying clients' needs with products and services. Marketing involves
determining what people want and changing products to satisfy those demands profitably …

This study aims to identify the library management procedure in schools, using qualitative
research and a case study approach. The data analysis technique used is based on the …

Se analiza la información de sitios web de bibliotecas universitarias a nivel mundial, los
contenidos e imágenes utilizados para la promoción de los servicios-programas de …

This paper investigates the role of Librarians as change agents for sustainable library and
information service delivery in a digital society. The purpose of the study were: to ascertain …

This paper sought to understand the strategies for marketing library offerings in selected
academic libraries in Ghana. Through a qualitative research approach, this study used a …

Advancements in technology and the emergence of new media have significantly influenced
people's perceptions of library branding, leading to a heightened demand for personalized …

In order to explore the research on library book information resource management, the
author proposes a method based on artificial intelligence and sensors. Using an improved …

Library and information centers have begun to realize that by using marketing principles and
techniques, they can understand better their users' needs, justify finding, communicate more …

People with a disability are one of the largest minority groups in Australia, and people with
an invisible disability are a significant subgroup of this population. Invisible (or hidden) …

The study investigated marketing of library services as a determinant for undergraduate's
patronage in Oghara Polytechnic library in Delta State, Nigeria. The study adopted a …