This study aims to identify research trends associated with the development of brand
management in the tourism sector. To this end, bibliometric analysis has been carried out …

This study presents a framework that captures the patterns amongst the four different
dimensions of customers' brand experiences with robotics by connecting tourism and …

Purpose This study aims to focus on tourists with physical disabilities and examine their
perceptions of service robots in hotels and their influence on the overall experience …

The role of new luxury fashion brand experience and authenticity on brand equity has not
been sufficiently explored empirically. The current study offers a model of the relationship …

Research on consumer behavior regarding luxury hospitality products has long been an
important topic in the marketing field. Customers' perceptions of luxury products' value and …

This research has offered an extended signaling theory model, which has extended the
body of corporate social responsibility (CSR) knowledge in the existing literature. This …

Building on the Diffusion of Innovation Theory (DIT), the present study examined the
influence of consumer-motivated innovativeness on the overall image of a hotel with service …

This research aims at exploring the nonlinear relationship between brand experience and
outcome variables, ie consumer satisfaction and brand loyalty. The aim is to demonstrate …

This article aims to validate Schmitt's dimensions of customer experience in multichannel
banking (both traditional and electronic banking) contexts. Additionally, the article …

The development of digital technology has forced tourism industry players to adopt various
digital platforms. This study aims to test the effectiveness of the AGODA digital portal as a …