Traditionally, architectural practice has been dominated by the eye/sight. In recent decades,
though, architects and designers have increasingly started to consider the other senses …

Efforts to guide peoples' behavior toward environmental sustainability, good health, or new
products have emphasized informational and attitude change strategies. There is evidence …

Across four studies, two controlled lab experiments and two field studies, we tested the
efficacy of immersive Virtual Reality (VR) as an education medium for teaching the …

• Why do people behave and think the way they do?• What makes people choose certain
products and services?• How does consumption affect our everyday lives? Informed by …

Both liberals and conservatives believe that using facts in political discussions helps to
foster mutual respect, but 15 studies—across multiple methodologies and issues—show that …

Deceptive claims surround us, embedded in fake news, advertisements, political
propaganda, and rumors. How do people know what to believe? Truth judgments reflect …

This is the first comprehensive theoretical article on aesthetic emotions. Following Kant's
definition, we propose that it is the first and foremost characteristic of aesthetic emotions to …

Along with the rapid development of in-store technology, multichannel service is being
shifted to omnichannel. By integrating different parallel channels, omnichannel service …

Aesthetic perception and judgement are not merely cognitive processes, but also involve
feelings. Therefore, the empirical study of these experiences requires conceptualization and …

As the proverbial creatures of habit, people tend to repeat the same behaviors in recurring
contexts. This review characterizes habits in terms of their cognitive, motivational, and …