Augmented reality mirrors are popular marketing tools that allow virtual try-on of products,
such as makeup. We study how such sensory experiences affect consumer perception of the …

Digital advertising has been frequently used for the promotion of e-commerce among
individuals. However, little is known about the function of cultural factors that can outline the …

Owing to the emerging challenges on global food security and the decade of controversies
over genetically modified food (hereafter GMF), the present study aims to explore the effects …

Background The rise of digital health services, particularly digital doctor consultations, has
created a new paradigm in health care choice. While patients traditionally rely on digital …

In this study, we investigate how the attractiveness and gender of an influencer impact
receivers' reaction depends on the users' own attractiveness and gender. In social media …

Endorser dalam pemasaran pariwisata merupakan turunan dari sistem pemasaran
tradisional yang menggunakan seseorang yang memiliki kredibilitas sesuai dengan …

Recent research has pointed out the importance of appearance similarity as a special
instance of homophily. The current paper introduces body mass index (BMI) similarity as a …

Limited research has examined how racially diverse spokespersons in advertising may
influence advertising effectiveness in an experimental setting. An online experiment (N …

Data sparsity has been a great challenge of data-driven applications. It is essential to
explore the availability of other side information that can be utilized for alleviating this …

Objetivo: Este estudo debruça-se sobre a investigação do impacto que os micro-influencers
têm no processo de tomada de decisão do consumidor na escolha de destinos e no …