Sales promotions are widely used to market food to adults, children, and youth. Yet, in
contrast to advertising, practically no attention has been paid to their impacts on dietary …

An increasing number of retailers are allowing consumers to freely switch between online
and offline and conducting coupon promotions to stimulate channel transfer. This paper …

The marketing literature has shown how certain attributes of the store are key for grocery
retailers to differentiate themselves in the final markets. From this preliminary consideration …

" Цитата:«Почему же нам так трудно вспомнить, что мы хотим купить? Знали вы, что
80% шведов хотели бы есть больше фруктов? Так в чем проблема? В вашем магазине …

Retailers and manufacturers jointly do their best to influence in-store customer behavior.
One promotional tool often used by the industry but rarely studied by academics is in-store …

One of the activities that can grab customers attention and rise sales for convenience stores
is promotional pricing strategy. Our study aims to examine the effects of promotional pricing …

Although extant literature confirms the efficacy of 9-endings, how consumers perceive multi-
digit prices with repeating identical ending digits such as $1999 is less clear. Research …

The aim of this paper is to show how supermarket loyalty card data from a panel of over 1.4
million shoppers can be used to analyse the effect of price promotions in a way which can …

This paper examines the effects of price claims on consumers' reference price (RP)
adaptation for specific saving formats and after repeated exposure to a price promotion. The …

Retailers have been using promotion as a differentiation strategy that influences consumers'
expenditures and their shopping basket budgetary allocation. This study assessed the effect …