The study has examined the influence of political brand love on young voters' political party
preferences. By examining the impact of political brand love on party preference, this study …

Introduction This study aims to understand the dominant factors of political marketing
strategies to influence voters in the national and state elections in India. To identify them, we …

In today's political world, the use of social media as a medium to convey political views and
using it for campaign has become a very common thing. Social media can be used to …

Purpose All presidential and legislative candidates want to be the winner. However, they do
not know the determinants of voters' reasons for making choices. This study aims to …

Purpose All presidential and legislative candidates want to be the winner. However, they do
not know the determinants of voters' reasons for making choices. This study aims to …

Este estudio examina la adecuación de la noción de personalidad de marca (Aaker, 1997)
en el ámbito de los partidos polí ticos chilenos, midiendo su percepción en jóvenes …

Political marketing is still a searchable arena especially in term of voter loyalty toward a
political brand. This current study empirically attempts to examine the relationship between …

Used in many communities, Theatre for Development (TfD) allows performers and
audiences to interrogate their cultural history and their society to promote positive social …

The study has examined the impact of brand authenticity in activating brand trust and brand
love on brand preference in the 2024 presidential election. This research collected primary …

We examined the incidence and predictors of threat perceptions toward people who oppose
government action (ie, protestors) following the Umbrella Movement in Hong Kong …