Cold start to improve market thickness on online advertising platforms: Data-driven algorithms and field experiments
Cold start describes a commonly recognized challenge for online advertising platforms: with
limited data, the machine learning system cannot accurately estimate the click-through rates …
limited data, the machine learning system cannot accurately estimate the click-through rates …
Nudging digital entrepreneurs: the influence of the Google Play Store top developer award on technological innovation
G Kuk - International Journal of Entrepreneurial Behavior & …, 2023 - emerald.com
Purpose This study explores how app store awards shape the behavior of leading digital
entrepreneurs, focusing on their engagement in technological innovation through feedback …
entrepreneurs, focusing on their engagement in technological innovation through feedback …
Deep-Learning-Based Causal Inference for Large-Scale Combinatorial Experiments: Theory and Empirical Evidence
Large-scale online platforms launch hundreds of randomized experiments (aka A/B tests)
every day to iterate their operations and marketing strategies, while the combinations of …
every day to iterate their operations and marketing strategies, while the combinations of …
Relational Resonance and Content Creation
This study investigates how tie formation shapes the production of user-generated content
on social media, offering insights into enhancing user engagement and alleviating social …
on social media, offering insights into enhancing user engagement and alleviating social …
Promoting civil discourse on social media using nudges: A tournament of seven interventions
In this article, we test and compare several message-based nudges designed to promote
civil discourse and reduce the circulation of harmful content such as hate speech. We …
civil discourse and reduce the circulation of harmful content such as hate speech. We …
Remote Learning and<? pag\break?> Educational Inequality
ZAQIDGQ Zheng, S Jiang… - Production and …, 2024 - journals.sagepub.com
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12pt]?> Educational equity serves as a cornerstone for a fair and flourishing society …
12pt]?> Educational equity serves as a cornerstone for a fair and flourishing society …
The economics of social media
We review the burgeoning literature on the economics of social media, which has become
ubiquitous in the modern economy and fundamentally changed how people interact. We first …
ubiquitous in the modern economy and fundamentally changed how people interact. We first …
The impact of recommender systems on content consumption and production: Evidence from field experiments and structural modeling
Online content-sharing platforms such as TikTok and Facebook have become integral to
daily life, leveraging complex algorithms to recommend user-generated content (UGC) to …
daily life, leveraging complex algorithms to recommend user-generated content (UGC) to …
Strategic behavior in multi-criteria sorting with trust relationships-based consensus mechanism: Application in supply chain risk management
F Wang, H Zhang, J Wang - European Journal of Operational Research, 2024 - Elsevier
Strategic behavior is common in multi-criteria sorting, where manipulated alternatives are
allocated to the target category to achieve the intended goal. Engaging in such strategic …
allocated to the target category to achieve the intended goal. Engaging in such strategic …
[HTML][HTML] What Influences Users' Intention to Share Works in Designer-Driven User-Generated Content Communities? A Study Based on Self-Determination Theory
H Song, J Wei, Q Jiang - Systems, 2023 - mdpi.com
Designer UGC (user-generated content) communities serve as the epicenter of
contemporary innovation and creativity, offering a platform for a broad design community to …
contemporary innovation and creativity, offering a platform for a broad design community to …