Cold start to improve market thickness on online advertising platforms: Data-driven algorithms and field experiments

Z Ye, DJ Zhang, H Zhang, R Zhang… - Management …, 2023 - pubsonline.informs.org
Cold start describes a commonly recognized challenge for online advertising platforms: with
limited data, the machine learning system cannot accurately estimate the click-through rates …

Nudging digital entrepreneurs: the influence of the Google Play Store top developer award on technological innovation

G Kuk - International Journal of Entrepreneurial Behavior & …, 2023 - emerald.com
Purpose This study explores how app store awards shape the behavior of leading digital
entrepreneurs, focusing on their engagement in technological innovation through feedback …

Deep-Learning-Based Causal Inference for Large-Scale Combinatorial Experiments: Theory and Empirical Evidence

Z Ye, Z Zhang, D Zhang, H Zhang… - Available at SSRN …, 2023 - papers.ssrn.com
Large-scale online platforms launch hundreds of randomized experiments (aka A/B tests)
every day to iterate their operations and marketing strategies, while the combinations of …

Relational Resonance and Content Creation

T Song, YC Ho - Management Science, 2024 - pubsonline.informs.org
This study investigates how tie formation shapes the production of user-generated content
on social media, offering insights into enhancing user engagement and alleviating social …

Promoting civil discourse on social media using nudges: A tournament of seven interventions

T Celadin, F Panizza, V Capraro - PNAS nexus, 2024 - academic.oup.com
In this article, we test and compare several message-based nudges designed to promote
civil discourse and reduce the circulation of harmful content such as hate speech. We …

Remote Learning and<? pag\break?> Educational Inequality

ZAQIDGQ Zheng, S Jiang… - Production and …, 2024 - journals.sagepub.com
<? show [AQ ID= GQ2 POS=-20pt]?><? show [AQ ID= GQ4]?><? show [AQ ID= GQ5 POS=
12pt]?> Educational equity serves as a cornerstone for a fair and flourishing society …

The economics of social media

G Aridor, R Jiménez-Durán, R Levy, L Song - 2024 - papers.ssrn.com
We review the burgeoning literature on the economics of social media, which has become
ubiquitous in the modern economy and fundamentally changed how people interact. We first …

The impact of recommender systems on content consumption and production: Evidence from field experiments and structural modeling

Z Zeng, Z Zhang, D Zhang, T Chan - Available at SSRN, 2024 - papers.ssrn.com
Online content-sharing platforms such as TikTok and Facebook have become integral to
daily life, leveraging complex algorithms to recommend user-generated content (UGC) to …

Strategic behavior in multi-criteria sorting with trust relationships-based consensus mechanism: Application in supply chain risk management

F Wang, H Zhang, J Wang - European Journal of Operational Research, 2024 - Elsevier
Strategic behavior is common in multi-criteria sorting, where manipulated alternatives are
allocated to the target category to achieve the intended goal. Engaging in such strategic …

[HTML][HTML] What Influences Users' Intention to Share Works in Designer-Driven User-Generated Content Communities? A Study Based on Self-Determination Theory

H Song, J Wei, Q Jiang - Systems, 2023 - mdpi.com
Designer UGC (user-generated content) communities serve as the epicenter of
contemporary innovation and creativity, offering a platform for a broad design community to …