There is a research gap focusing on the outbound travel of middle-class Chinese—a
segment widely considered the major fuel behind China's outbound tourism boom. Drawing …

Environmental regulations restricting the use of a natural resource or species often have
unintended consequences. One example is prohibitions on the international trade in …

The world is eyeing emerging markets where increasing numbers of consumers are entering
into a new segment called the middle class. In emerging markets, this new segment of the …

Sharing food photographs on social media is on the rise. This act has become increasingly
popular in younger generation urban Chinese users' everyday use of WeChat, the popular …

Middle class (MC) consumers' demand for a better quality of life continues to drive economic
growth in emerging markets (EMs). Given their importance for the dynamically transforming …

Notwithstanding major evolutions in both class identity and broader structural processes,
generically defined “middle classes” are still a target for both investors seeking effective …

This book provides a comprehensive analysis of Chinese advertising as an industry, a
discourse and profession in China's search for modernity and cultural globalization. It …

A riveting study of the booming rosewood trade between China and Madagascar uncovers
an alternative approach to environmentalism that disrupts Western models. Rosewood is the …

Although the middle class phenomenon is a widely investigated topic within a wide range of
academic fields such as sociology, political sciences, anthropology, the current study …

Materialism is a trait or a value that influences the goals consumers pursue and the means
by which they pursue those goals. Materialism is influenced both by individual …