Consumer trust and repurchase intention in B2C e-commerce: a moderation model
Z Yang, QV Ngo - European Journal of International …, 2023 - inderscienceonline.com
Consumer trust is an important factor in business-to-consumer e-commerce (B2C EC) and
has been studied extensively in the marketing field. However, the definition, classification …
has been studied extensively in the marketing field. However, the definition, classification …
Ethics of retailer and customer citizenship behaviour in e-commerce: the role of perceived reputation and identification
QV Ngo, Z Yang - European Journal of International …, 2023 - inderscienceonline.com
The main purpose of this research is to examine the influence of the ethics of online retailers
on consumer citizenship behaviour (CCB), and the role of perceived reputation and …
on consumer citizenship behaviour (CCB), and the role of perceived reputation and …
Analysing the impact of moral behaviour on consumer trust: an Indian e-retailing perspective
S Alam, MSS Nusari, R Nazim… - International Journal of …, 2018 - ejournal.lucp.net
The rapid growth in technology encourages companies to do online business. Although e-
retailing has witnessed vast advancement, consumers' worries concerning ethical issues …
retailing has witnessed vast advancement, consumers' worries concerning ethical issues …
[PDF][PDF] Evidence from Vietnam
Z Yang, Q Van Ngo, ST Than - development, 2018 - core.ac.uk
In recent years, along with the economic growth, the electronic commerce in Vietnam has a
significant development but its increase hasn't achieved the full potential. One of the biggest …
significant development but its increase hasn't achieved the full potential. One of the biggest …