Consumer needs change over time as a result of the fast-paced advancement in technology
and the induction of the Internet, expansion that leads to a difficulty for brands to adapt their …

Purpose This study aims to determine the effect of Islamic branding, experiential marketing
and word of mouth on college decisions and to find marketing strategies through …

PT Maktour got a predicate from the Ministry of Religous Affairs as the best special hajj and
umrah organizer and was ranked as the Top Brand Index category travel agency in 2014 …

Globally eCommerce potential is expanding at 55% of CAGR and accounts for 30% of
global GDP growth as per the report generated by NASSCOM and Statista. The eCommerce …

The purpose of this study is to analyze the influence of destination branding, experiential
marketing and tourism products on the tourism word of mouth and revisit intention. The …

This study is to determine what factors influencingthe performance of SMEs. The population
in this study is SMEs in the Central Java. Sample collection was conducted with a purposive …

Seorang endorser dipilih dari kelompok referensi yang dianggap memiliki kemampuan
sebagai panutan target market, sehingga selain berperan sebagai pemberi informasi …

For today's consumer who is indifferent to the traditional marketing communication tools,
companies adapted to design a direct relationship between consumers and the products or …

This research is aimed to examining the effect of experiential marketing and word of mouth
with satisfaction as an intervening variable on grab customers in the mataram city. the type …

This study aims to determine the effect of Experiential Marketing (X1) and Brand Image (X2)
variables on Purchase Decision (Y) through Word Of Mouth (Z) as Intervening Variables …