As the usage of online shopping platforms becomes more important for today's society,
luxury fashion brands are prompting to adopt online selling as their distribution channels …

The apparel manufacturers and retailers throughout the world are searching for innovative
solutions to reduce the harmful impact the industry has on the environment. These firms …

Purpose First, this study aims to focus on the promotional part of the Indian handicraft
products through various social media platforms such as Facebook, Twitter, Instagram and …

In this digital era, the internet, and Social Media (SM) has had a radical impact on the
shopping behavior of “costumers” The SM provides a platform where “costumers” are …

Perkembangan motivasi belanja konsumen terhadap produk fashion didukung oleh
perkembangan media sosial. Di sisi lain pengambilan keputusan pembelian dalam fashion …

The mediating effect of trust on consumer behavior in social media marketing environments |
Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with us …

Recent marketing research focuses on social media marketing as an essential tool for
companies to fully utilise particularly with the increase of online and home-based …

Appreciating the massive popularity of Facebook worldwide the purpose of this study was
identifying the Facebook marketing activities that haveimpact on brand equity and studying …

The main objective of this study is to explore and investigate the impact of social network
marketing on purchase intention of female's consumers in fashion apparel and how it is …

In Saudi Arabia, the social media has encouraged and facilitated promotion and creation of
various business, resulting in the development of many startup fashion businesses on …