Global multi-sport events: content strategy for driving fan engagement on Twitter
RV Shabbirhusain, B Annamalai… - Sport, Business and …, 2023 - emerald.com
Purpose This study aims to understand the impact of content orientation, media type, and
information richness on fan engagement in multi-sport global events. Design/methodology …
information richness on fan engagement in multi-sport global events. Design/methodology …
[HTML][HTML] Exploring emotional ties: Insights into intrinsic motivations and casual gaming intentions
JH George, VK Ranjith - Acta Psychologica, 2024 - Elsevier
This research explores the relationship between casual gamers' intrinsic motives and
gameplay intentions. Drawing upon the attachment theory, this study investigates the …
gameplay intentions. Drawing upon the attachment theory, this study investigates the …
Place branding strategies through Winter Olympic games
A Richelieu, YC Lin, HK Leng… - Managing Sport and …, 2024 - Taylor & Francis
Purpose The purpose of this research is to examine how place branding strategies,
undertaken by countries which belong to distinctive clusters, can manifest differently via the …
undertaken by countries which belong to distinctive clusters, can manifest differently via the …
[引用][C] NILAI PENDIDIKAN KARAKTER DALAM KONTESTASI TIM NASIONAL SEPAKBOLA INDONESIA U-17 DI PIALA DUNIA 2023
S Haryanto - Jurnal Pendidikan Ilmiah Transformatif, 2024