Willingness to purchase counterfeit luxury brands: A cross‐cultural comparison
N Tunçel - International Journal of Consumer Studies, 2022 - Wiley Online Library
This study examines the impact of idealism, possession‐based happiness, and the attitude
toward the legality of counterfeits on the willingness to buy counterfeit luxury brands in …
toward the legality of counterfeits on the willingness to buy counterfeit luxury brands in …
Behavioral biases in consumer paradox towards counterfeit luxury products: a comparative study between China and Pakistan
There are abundant studies on counterfeiting luxury products in developed and
underdeveloped countries. However, there is a lack of multi-country studies on Pakistan and …
underdeveloped countries. However, there is a lack of multi-country studies on Pakistan and …