Brand placement—often referred to as “product placement”—is a growing practice in an
increasing number of media vehicles. Through placement, a brand is included as part of a …

Product placements have become popular across media, including computer and video
games, as a way to increase brand awareness. This paper explores effectiveness of placing …

Product placement attitudes have largely been assessed using college students or relatively
small samples. In addition, no systematic framework has been used to investigate the origins …

The article provides further phenomenological understanding of how brand props are
interpreted within the everyday lived experience of the movie audience. Building on …

This paper reports on a cross-cultural study which tests the robustness of the approach
developed by Gupta and Gould (1997) concerning use of product placements in movies …

In-game advertising has become a major advertising outlet. The current study examined the
effect of brand names placed in video games on college students' memory. Both implicit and …

Product placement in motion pictures has grown enormously in recent years, but there is
very little empirical research regarding its communication effectiveness. The few prior …

Product placements within a movie are often treated as a binary variable: either they are
present or absent. However, placements can occur at many different levels ranging from a …

This study examines the extent to which product-placement type and exposure time explain
the rate at which viewers recognise brand names affiliated with product placements in films …

The Psychology of Entertainment Media provides a cutting-edge look at how entertainment
media affects its viewers, both in intended and unintended ways, and the psychological …