[PDF][PDF] E-Marketing-A literature Review from a Small Businesses perspective
H El-Gohary - International journal of business and social science, 2010 - Citeseer
Objectives This paper aims to build a structured literature review to the field of E-Marketing.
This literature review will provide an archive of past research points and methodologies …
This literature review will provide an archive of past research points and methodologies …
New directions for research on SME-eBusiness: insights from an analysis of journal articles from 2003-2006
C Parker, T Castleman - 2007 - dro.deakin.edu.au
Previous research which consolidates the growing body of academic literature on small and
medium enterprises (SMEs) and electronic business (eBusiness) has taken the form of meta …
medium enterprises (SMEs) and electronic business (eBusiness) has taken the form of meta …
E‐commerce adoption support and advice for UK SMEs
M Simpson, AJ Docherty - Journal of small business and enterprise …, 2004 - emerald.com
The small business sector of the UK economy is extremely important and the government
expends considerable resources in providing support services for this sector. This paper …
expends considerable resources in providing support services for this sector. This paper …
E-commerce and entrepreneurship in SMEs: case of myBot
Purpose The adoption of e-commerce in small and medium enterprises (SMEs) is a much
researched topic in developed and developing nations. The application of mobile devices …
researched topic in developed and developing nations. The application of mobile devices …
The use of ICT in rural firms: a policy‐orientated literature review
L Galloway, R Mochrie - info, 2005 - emerald.com
Purpose–There is much evidence that information and communication technologies (ICTs)
are drivers of economic growth. As a result, government is keen to promote ICT take‐up …
are drivers of economic growth. As a result, government is keen to promote ICT take‐up …
E-business development: An exploratory investigation of the small firm
Drawing on existing research on e-business and the small firm, this article presents a review
of the literature and the formulation of a conceptual framework of e-business development …
of the literature and the formulation of a conceptual framework of e-business development …
Can broadband access rescue the rural economy?
L Galloway - Journal of Small Business and Enterprise Development, 2007 - emerald.com
Government is promoting broadband for all, and specifically, is advocating business up‐take
of broadband that affords high‐speed internet activity, to foster global competitiveness …
of broadband that affords high‐speed internet activity, to foster global competitiveness …
Electronic commerce adoption in SME: The trend of prior studies
Abstract Emergence of Internet, particularly Electronic Commerce (EC) application brings
new landscape in conducting business. Apart of better efficiency, EC enables firm to …
new landscape in conducting business. Apart of better efficiency, EC enables firm to …
The role of IT competences in gaining value from e-business: An SME case study
C Ashurst, P Cragg, P Herring - International Small Business …, 2012 - journals.sagepub.com
Many SMEs have been slow to exploit the potential of e-business. However, it can be difficult
for any firm to gain value from e-business, and particularly so for SMEs that may lack …
for any firm to gain value from e-business, and particularly so for SMEs that may lack …
A qualitative investigation of smaller firm e‐business development
A previous paper by the authors drew on existing research on e‐business and the smaller
firm, developed a conceptual model and a set of research propositions. This paper analyses …
firm, developed a conceptual model and a set of research propositions. This paper analyses …