Consumer engagement in social media brand communities: A literature review
With the prevalence of social media, a great deal of research has examined consumer
engagement in social media brand communities. However, we lack a holistic understanding …
engagement in social media brand communities. However, we lack a holistic understanding …
Systematic Literature Review: Peran Media Sosial Instagram Terhadap Perkembangan Digital Marketing
NI Watajdid, A Lathifah, DS Andini… - Jurnal Sains Pemasaran …, 2021 - ejournal.undip.ac.id
Masalah utama dalam komunikasi pemasaran adalah saluran komunikasi yang dapat
digunakan dalam program pemasaran. Tujuan penelitian ini adalah untuk menjawab …
digunakan dalam program pemasaran. Tujuan penelitian ini adalah untuk menjawab …
Investigating digital storytelling for the creation of positively engaging digital content
N Nicoli, K Henriksen, M Komodromos… - EuroMed Journal of …, 2022 - emerald.com
Purpose This study explores how digital storytelling (DST) approaches can be used for
social media campaigns to create more engaging digital content. The ability to better …
social media campaigns to create more engaging digital content. The ability to better …
The influence of online and offline brand trust on consumer buying intention
Purpose The study tests a model that considers online brand trust in different nonbrand-
owned touchpoints as a multifactorial construct constituted by: social network influencers …
owned touchpoints as a multifactorial construct constituted by: social network influencers …
Hey brand, let me take a selfie to get you out of the crisis
Purpose This study investigates the brand selfies that have the capability to help brands
thrive through crises. The brand selfies spark a self-inferential process that makes customers …
thrive through crises. The brand selfies spark a self-inferential process that makes customers …
Luxury brand at the cusp of lipstick effects: Turning brand selfies into luxury brand curruncy to thrive via richcession
A fear of a richcession is on the horizon. The luxury industry must rekindle customer desires
and promote brand selfies in order to survive. The narcissist and materialist affluent people …
and promote brand selfies in order to survive. The narcissist and materialist affluent people …
# artoninstagram: Engaging with art in the era of the selfie
C Piancatelli, M Massi, A Vocino - International journal of …, 2021 - journals.sagepub.com
This study aims to understand how people engage with art in the era of selfies, digital
devices, and social media. It examines the audience experience of an art exhibition, where …
devices, and social media. It examines the audience experience of an art exhibition, where …
Self as source: The interplay of sharing eWOM with consumer engagement and incentive acceptance
Online retailers have acknowledged the efficacy of leveraging electronic Word of Mouth
(eWOM) sharing on social media as a promotional tactic that significantly affects consumers' …
(eWOM) sharing on social media as a promotional tactic that significantly affects consumers' …
Culture at Arm's Length: The Effects of Analytic-Holistic Thinking on Visual Aesthetics in Brand Selfies Taken by Chinese, Russian, and US Consumers
O Shabalina, MR Nelson, LK Lobodenko… - Journal of Current …, 2023 - Taylor & Francis
We investigate visual aesthetic style in user-generated content (UGC)—the brand selfie—
across cultures (China, Russia, United States), which reflect cultural variations in thinking …
across cultures (China, Russia, United States), which reflect cultural variations in thinking …
Building corporate reputation through social media marketing efforts: the mediating role of corporate brand credibility
Social media is a widely used tool by companies to communicate with their customers. This
study explores customers' perception of social media marketing efforts by companies and …
study explores customers' perception of social media marketing efforts by companies and …