Purpose Institutional pressure and corporate social responsibility (CSR) are gaining
increasing recognition in scholarly works; however, there is an apparent and unsettled …

Purpose The concept of banking reputation has gained significant attention due to its
relevance in the banking industry. A strong reputation has become crucial for a bank's …

Purpose In this study, the authors investigate if analysts, as knowledgeable information
intermediaries, can correctly identify bank corporate social responsibility (CSR) activities …

Purpose Financial inclusion can be proxied by banking status. The purpose of this study is to
investigate the potential effects of financial capability on the financial fragility of US adults …

Due to the hybrid‐competitive market and the economic crisis, consumers are more ethically
concerned about companies failing to adhere to environmental and human rights standards …

Purpose Corporate social responsibility (CSR) activities are increasingly prominent in the
current agendas of firms, regulatory agencies and consumers worldwide. It is vital for banks …

Purpose With the goal of helping consumers bounce back from the financial challenges they
faced as a result of the COVID-19 pandemic, many firms developed and announced …

Brand management is an essential part of a company's overall marketing strategy. Creating
a strong brand can be a competitive advantage that helps companies attract customers and …

This study investigates the impact of country of origin (COO) on consumer attitudes and
brand evangelism in Ghana's telecommunications industry. The research uses a multi-study …

The purpose of this study is to examine the processes of brand identity redefinition and the
adaptation of internal brand communications in the banking context during the COVID-19 …