An appraisal of behavioral price research (part 1): price as a physical stimulus
LL Cheng, KB Monroe - AMS review, 2013 - Springer
How do buyers judge prices? How do they know whether a product or service is priced
reasonably, is a good deal or is too expensive? Do buyers perceive all price increases and …
reasonably, is a good deal or is too expensive? Do buyers perceive all price increases and …
Definition, measurement and determinants of the consumer's willingness to pay: a critical synthesis and avenues for further research
M Le Gall-Ely - … et Applications en Marketing (English Edition …, 2009 - journals.sagepub.com
Differentiated prices, bundling, web auctions: firms' pricing practices are evolving. When
there is no market, or for customized pricing, the willingness-to-pay concept seems to be …
there is no market, or for customized pricing, the willingness-to-pay concept seems to be …
[图书][B] Ритейл-маркетинг: Практики и исследования
Й Нордфальт - 2015 - books.google.com
" Цитата:«Почему же нам так трудно вспомнить, что мы хотим купить? Знали вы, что
80% шведов хотели бы есть больше фруктов? Так в чем проблема? В вашем магазине …
80% шведов хотели бы есть больше фруктов? Так в чем проблема? В вашем магазине …
Définition, mesure et déterminants du consentement à payer du consommateur: synthèse critique et voies de recherche
ML Gall-Ely - … et Applications en Marketing (French Edition), 2009 - journals.sagepub.com
Tarification différenciée, bouquets de services et offre groupée de produits, enchères sur
Internet: les pratiques de prix des entreprises évoluent. Lorsque le marché n'existe pas ou …
Internet: les pratiques de prix des entreprises évoluent. Lorsque le marché n'existe pas ou …
[图书][B] Preispolitik
H Pechtl - 2014 - katalog.ub.uni-heidelberg.de
HEIDI: Pechtl, Hans: Preispolitik Navigation überspringen HEIDI Universitätsbibliothek
Heidelberg Einfache Suche Erweiterte Suche Konto Merkliste Fernleihe Leihstelle: UB …
Heidelberg Einfache Suche Erweiterte Suche Konto Merkliste Fernleihe Leihstelle: UB …
Deal evaluation and purchase intention: the impact of aspirational and market‐based internal reference prices
R Vaidyanathan, P Aggarwal, DE Stem Jr… - Journal of Product & …, 2000 - emerald.com
While there has been much debate in the reference pricing literature on the most
appropriate conceptualization of internal reference price used by consumers in evaluating …
appropriate conceptualization of internal reference price used by consumers in evaluating …
[PDF][PDF] Effects of culture and service sector on customers' perceptions of the practice of yield management
N Selmi - International Journal of Marketing Studies, 2010 - researchgate.net
This research investigates the link between the practice of yield management and consumer
perceptions of price. To analyze the possible effects of culture and service sector, a …
perceptions of price. To analyze the possible effects of culture and service sector, a …
[PDF][PDF] A study on the effects of excessive price discounts etc. on consumer purchase intention in internet shopping mall
TH Moon, JY Park - The KIPS Transactions: PartD, 2007 - koreascience.kr
The development of e-commerce made a great effect on all the aspect of marketing mix.
Especially, marketing stimuli of Halfplaza. com, excessive price discounts and auction by …
Especially, marketing stimuli of Halfplaza. com, excessive price discounts and auction by …
A study on the repurchase intention of customers in the foreign direct sales Internet shopping mall-Focused on the Japanese customers
SJ Park, KT Hwang - Journal of Digital convergence, 2016 - koreascience.kr
The purpose of this study is to investigate the determinants of consumer's repurchase
intention in the foreign direct sales shopping malls, focusing on the Japanese customers …
intention in the foreign direct sales shopping malls, focusing on the Japanese customers …
Estimation du consentement à payer pour les services en eau dans la commune de Bagira. Cas du quartier Maria Kachelewa.
NBG Jean, CN Luwesi - Revue africaine de management-African …, 2022 - revues.imist.ma
Résumé Cette étude sur le consentement à payer pour les services en eau des ménages du
quartier MARIA KACHELEWA pour améliorer l'accès à l'eau s' inscrit dans un …
quartier MARIA KACHELEWA pour améliorer l'accès à l'eau s' inscrit dans un …