Several models have previously been proposed, suggesting factors influencing customers'
citizenship behaviours against the background of the need to care for the environment. The …

Purpose The purpose of this paper is to explore the effects of the background fitting of e-
commerce live streaming on consumers' purchase intentions and the relevant internal …

Technological breakthroughs have made it possible to collect continuous live location
information through mobile devices. As such, location-based data has greatly impacted the …

Beacon technology is in the nascent stage and is expected to grow unexceptionally. Despite
the enormous scope in this field, limited work is available on this technology. Previous …

This book provides the key technologies involved in an organization's digital transformation.
It offers a deep understanding of the key technologies (Blockchain, AI, Big Data, IoT, etc.) …

Featured Application Indoor AR guide for smartphones suitable for museums, libraries,
university buildings, shopping malls, etc. Abstract This study presents a novel framework for …

The retail industry is undergoing a significant digital revolution. Emerging technologies are
changing the way shoppers interact with companies and shops, causing a significant …

This study uses customer engagement (CE) and relationship program receptiveness (RPR)
as mediators in the beauty retail sector to examine the relationship between omnichannel …

Based on client location, preferences, and behavior data, proximity marketing has become a
potent tool for businesses to interact with their target audience in a personalized way …

A marketing strategy, which is a comprehensive plan, describes an organization's approach
to promoting and selling its products and services, including target audience identification …