The extensive collection and processing of personal information in big data analytics has
given rise to serious privacy concerns, related to wide scale electronic surveillance, profiling …

Purpose The purpose of this study is to present a systematic methodological review of the
application of field experiments in the domain of marketing research. By performing this …

Despite the increased interest in using digital technologies for servitization purposes, little is
known about what drives firms towards a digital servitization strategy. Using a dynamic …

In four experiments, this research sheds light on aesthetic experiences by rigorously
investigating behavioral, neural, and psychological properties of package design. We find …

Manufacturers in many industries seek service-led growth beyond their product core. Yet
research on the link between service revenue growth and firm profitability is still at an early …

Purpose In recent years, the business of container lines has faced severe challenges such
as overcapacity and low profitability. To survive in such a competitive market, container lines …

Purpose Firms are adopting strategies to advance product quality and environmental
sustainability to achieve improved profitability and shareholders' wealth. The study …

Purpose Reaching customer satisfaction and brand loyalty in a business-to-business setting
is still an area of rising interest to both researchers and practitioners. Compared to consumer …

A key benefit of private labels for retailers is their potential to increase customers' store
loyalty. However, previous research has not examined how this relationship varies across …

Established organizations need to adapt their current business models (BMs) to match
dynamic changes in their environment. Alternatives to the established BM usually …