As modern economies become predominantly service-based, companies increasingly
derive revenue from the creation and sustenance of long-term relationships with their …

In today's market, firms expect customers to not only consume their offerings, but also to
market these offerings indirectly through different engagement behaviors. This study is …

Research in marketing has increasingly focused on building knowledge about how firms'
marketing contributes to performance outcomes. A key precursor to accurately diagnosing …

In an environment with digital disruptions, retailers must adopt a customer-centric approach
to survive and compete effectively. Retailers need to be agile and forward-looking in …

This paper presents a high-level overview of Emerging Services and Analytics in Cloud
Computing virtual reality including the rationale, technologies involved, selected examples …

Customers can interact with and create value for firms in a variety of ways. This article
proposes that assessing the value of customers based solely upon their transactions with a …

Customer relationship management (CRM) as a strategy and as a technology has gone
through an amazing evolutionary journey. After the initial technological approaches, this …

Survival in today's economic climate and competitive retail environment requires more than
just low prices and innovative products. To compete effectively, businesses must focus on …

A debate about whether firms with superior customer satisfaction earn superior stock returns
has been persistent in the literature. Using 15 years of audited returns, the authors find …

As the competition between them increases, cities focus more and more on establishing
themselves as brands. Consequently, cities invest an extensive amount of taxpayers' money …