This study aims to investigate the development of 'marketing innovation'defined as the
implementation of new marketing practices involving significant changes in the design …

The implementation of a market orientation: A review and integration of the contributions to date
| Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with …

Purpose The purpose of this paper is to explore the moderation effect of strategic knowledge
management (SKM) on the relationship between three components of intellectual capital …

Purpose–To provide important empirical evidence to support the role of knowledge
management within firms. Design/methodology/approach–Data were collected using a mail …

Aún no es claro el impacto del uso de las redes sociales digitales como herramienta de
marketing en el desempeño de las empresas. Este trabajo examina dicho impacto con …

The current study, while examining the fields of psychological empowerment, work
engagement and innovation, found that psychological empowerment affected work …

A firm's strategic innovation orientation, which is aimed at discovering and satisfying
emerging customer needs with novel technological solutions, has repeatedly been shown to …

Purpose–The purpose of this paper is to examine innovation in small and medium‐sized
enterprises (SMEs), and develop a comprehensive theoretical framework of how innovation …

Innovation studies concentrate on factors contributing to innovation. However, governments
seek clearer understanding of innovation outcomes in their appraisal of the costs and …

The term innovation orientation has been frequently used in the innovation literature, but
with a mix of conceptualizations and meanings. Drawing from work found in the innovation …