This paper reviews the empirical evidence of the effect of credibility of the message source
on persuasion over a span of 5 decades, primarily to come up with recommendations for …

The trust placed in diagnostic aids by the human operator is a critical psychological factor
that influences operator reliance on automation. Studies examining the nature of human …

Social media influencer marketing has recently received significant attention. Many studies
have explored the parasocial relationship (PSR) formation between influencers and …

Artificial intelligence (AI) characterizes a new generation of technologies capable of
interacting with the environment and aiming to simulate human intelligence. The success of …

Online consumer reviews offer an unprecedented amount of information for consumers to
evaluate services before purchase. We use the dual process theory to investigate consumer …

Automation with inherent artificial intelligence (AI) is increasingly emerging in diverse
applications, for instance, autonomous vehicles and medical assistance devices. However …

Half a century of research on celebrity endorsement has led to the advancement of four
grand celebrity endorsement theories. Most scholars have adopted the meaning transfer …

Purpose This research study aims to investigate consumer usage motivations for three of the
top social media platforms today: Facebook, Twitter and Instagram. Additionally, through …

How to understand a media environment in crisis, and how to make things better by
approaching information ecologically. Our media environment is in crisis. Polarization is …

Covert advertisements, or those that utilize the guise and delivery mechanisms of familiar
non-advertising formats, differ from other more direct forms of advertising in several ways …