The marketing environment has experienced significant advancements due to the
transformative influence of technologies such as artificial intelligence, data analytics …

The advancement of artificial intelligence (AI) technology and its applications has drastically
transformed consumer behavior (CB). As consumers interact with these applications on …

Artificial intelligence (AI) technologies are increasingly integral to our world, as they serve as
the foundation for new value propositions and distinctive customer experiences. AI is crucial …

Purpose Although the use of artificial intelligence (AI) has been estimated to be up to 56% in
the last decade, the adoption rate of AI for communication activities is still low. The lack of in …

This paper aims to develop a multidimensional model of AI-supported employee workload
reduction to increase company performance in today's VUCA environment. Multidimensional …

In the context of the continuous development of Internet technology and international
logistics, the impact of cross-border e-commerce is expanding. Cross-border e-commerce …

Artificial intelligence (AI) has been widely applied in the advertising industry and attracted
increasing attention from advertising scholars. However, the general public's perceptions of …

Purpose The purpose of this paper is to see how critical and vital artificial intelligence (AI)
and big data are in today's world. Besides this, this paper also seeks to explore qualitative …

The field of fashion is rapidly evolving, as it has surprisingly arisen as one of the most
inclined to adopt digitalization and virtual realities to transform its business model, motivated …

As artificial intelligence (AI) is increasingly incorporated into online product
recommendations (OPRs), investigating how an AI recommendation source influences …