Turning Viewers Into Consumers and Tourists: Uncovering the Multifaceted Engagement and Purchase Intentions of eSports Viewers Through Telepresence and …
Y Xu, H Zhang, F Xia, H Qian - International Journal of Tourism …, 2024 - Wiley Online Library
This study argues that the eSports live streaming viewers have a triple identity. It aims to
investigate how eSports live streaming can turn streamers into consumers and potential …
investigate how eSports live streaming can turn streamers into consumers and potential …
Uncovering Differences: A Study on Loyalty in Esports Mobile Apps by Gender
The aim of this research is to assess the existence or absence of differences in brand
perceptions of users of an esports mobile app according to gender. In addition, it intends to …
perceptions of users of an esports mobile app according to gender. In addition, it intends to …