In today's globalized markets a favorable country-of-origin image (CoI) has a considerable
impact on consumers' evaluation of products originating from different countries and …

This paper surveys and reviews the voluminous research on product-country images and
their effects, with the objectives of discussing the multi-faceted nature of country equity and …

In today's competitive business environment, organizations are always seeking for valuable
practices to build a strong brand and enhance purchase intention. Accordingly, this study is …

Purpose The aim of this study is to investigate which factors employers should focus on in
their employer branding strategies. The present study tested the employer attractiveness …

National governments around the world are turning to branding consultants, public relations
advisers and strategic communications experts to help them" brand" their jurisdiction. Using …

The originality of the present study lies in that it examines generation Z residents'
engagement with the city's social media during economic crisis in relation to city image, city …

Purpose–There has been considerable research into the global phenomenon of luxury
brand consumption, but relatively few studies have empirically explored key relationships …

Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to
provide an overview of this recently established but fast-growing practice, in which the …

A nation brand is a complicated multi-facet construct. Even the critics of nation branding
have admitted that nation brands exist. What they dispute is what nation branding refers to …

Price-related consequences of the country-of-origin (COO) cue have received limited
attention in extant literature. In this study, the authors draw from equity theory and cue …