Research in marketing often begins with two assumptions: that consumers are able to
choose among desirable products, and that they have sufficient resources to buy them …

The last forty years of social science research have produced over 12,000 articles on
priming. The range, complexity, and novelty of priming effects are hard to comprehend, let …

Based on digital transformation processes, public mobility is experiencing tremendous and
far-reaching change. The use of information and communication technology (ICT) enables …

The authors examine the implications of electronic shopping for consumers, retailers, and
manufacturers. They assume that near-term technological developments will offer …

This study examines two different types of vacation experiences as the experimental factors
and empirically incorporates a context specific approach into the measurement of …

Recent research has identified two factors that influence consumer perceptions of a brand
extension: brand affect and the similarity between the original and extension product …

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco
focused on branding--a subject generating intense interest both in academia and in the" real …

There are numerous government and industry actions that could advance consumer choices
for healthier and environmentally sustainable food products. This study investigates the …

Several studies have shown that pioneers have long-lived market share advantages and are
likely to be market leaders in their product categories. However, that research has potential …

Measures derived from eye-movement data reveal that during brand choice consumers
adapt to time pressure by accelerating the visual scanning sequence, by filtering information …