Purpose This research aims to examine Generation Z's perspectives of sustainable
consumption in food tourism experiences, considering the drivers on food tourists' …

Introduction: Organizations currently emphasize green marketing strategies by implementing
marketing practices, aiming to design, produce, promote and sell green products. Thus, both …

Purpose Gen Z, the largest and fastest-growing consumer generation, is transforming the
hospitality industry as both customers and employees. By critically synthesizing empirical …

Purpose Of the studies covering culinary tourism and traditional culture, Generation Z
remains an underexplored group despite being the primary consumers of future tourism …

As social media continues to gain traction in the food industry, this study explored how
cooking and dining-out behaviors and social media use differ depending on the foodie …

This research explains the phenomenon of Gen-Z social climber behavior towards the
development of coffee shops in Palopo city. This research aims to find out the meaning of …

Purpose As Generation Z (Gen Z) represents one of the most important segments in the
travel and tourism sector, the present work aims to analyse Gen Z's behaviour in a post …

The paper deals with consumer behavior in the context of sustainable development of
society. A questionnaire survey of 732 respondents was used to understand the …

This research explores the influence of packaging design on the purchasing decisions of
Generation Z consumers, focusing on dessert snack products. The primary objective of this …

Purpose This exploratory study aims to integrate both quantitative and qualitative methods to
examine the influence of contemporary university dining attributes and practices on student …