In the ever-increasing competitive and customer-centered global market, the role of
Customer Relationship Management (CRM) is essential to the performance, longevity …

Many sales and service-providing companies need to talk up related customers while
launching the new products, services, and updated versions of existing products. While …

Businesses are increasingly adopting analytical customer relationship management (CRM)
solutions. The critical customer information that resides within CRM can guide the decision …

In recent times, customer behaviour models are typically based on data mining of customer
data, and each model is designed to answer one question at one point in time. Predicting …

Customer relationship management (CRM) is a methodology and tool that possesses the
plan and techniques that companies should follow in relating with their customers. In today's …

This paper aims to identify customer relationship management components (call centre,
service centre, and data mining) and their role in influencing customer retention through …

China's trust companies are gradually moving towards the international market and directly
participating in international competition. Facing the increasingly complex macroeconomic …

Customer relationship management is the combination of practices, strategies and
technologies which are used by modern companies to develop mutually beneficial rapport …

This paper focuses on customer segmentation using the recency, frequency, and monetary
(RFM) model and implements strategies to reward and notify loyal customers through email …

Strategi bisnis dan kebijakan dalam suatu perusahaan atau organisasi pasti memiliki profut
oriented dan mempunyai visi misi yang jelas terhadap pelayanan konsumennya …