Personal branding and the challenges of the information revolution

M Grzesiak, M Grzesiak - Personal Brand Creation in the Digital Age …, 2018 - Springer
This chapter characterizes the process of shaping a personal brand with an overview of the
challenges posed by the information revolution. This chapter includes a comparison of …

[引用][C] Negatywne implikacje postprawdy i fake newsów w kontekście kształtowania marki osobistej

M Grzesiak - Marketing i Rynek, 2017