Service establishments would relish the opportunity to have their customers display
customer voluntary performance (CVP) behaviors, which refer to helpful, discretionary …

Abstract Information leakages—the unauthorized sharing of an organization's information
with another organization—are a growing concern in today's supply chains, but remain …

This paper explores the potential for business service customers to form separate bonds of
commitment with the service firm and the service representative. It examines the role of the …

Sales professionals are embedded in an array of social interactions through their networking
behaviors, yet the literature's understanding of these effects on job-based attitudes is …

This study clarifies the marketing discipline's conceptualization of place by presenting a
revised perspective and conceptual framework of place, referred to as REPLACE. Drawing …

Based on the resource-based view theory and the experiential value model, this paper aims
to investigate how experiential value added by the salesperson mediates the relationship …

This study introduces the concept of return on community (ROC) to the services marketing
domain. The ROC represents the health outcomes to customers and financial outcomes to …

Purpose This empirical study aims to investigate the influence of socially supportive services
provided by commercial senior living services on older customers' social well-being. This …

B2B relationships are characterized by strategic partnerships between firms and the
suppliers of goods and services integral to their offerings. Failure to choose the right partner …

Though employee identification with customers has received little explicit attention in
organizational scholarship, and has only recently emerged as an area of focus in marketing …