The benefits, risks and bounds of personalizing the alignment of large language models to individuals
Large language models (LLMs) undergo 'alignment'so that they better reflect human values
or preferences, and are safer or more useful. However, alignment is intrinsically difficult …
or preferences, and are safer or more useful. However, alignment is intrinsically difficult …
Personalisation within bounds: A risk taxonomy and policy framework for the alignment of large language models with personalised feedback
Large language models (LLMs) are used to generate content for a wide range of tasks, and
are set to reach a growing audience in coming years due to integration in product interfaces …
are set to reach a growing audience in coming years due to integration in product interfaces …
Artificial intelligence in customer retention: a bibliometric analysis and future research framework
Purpose Artificial intelligence (AI) is increasingly applied by businesses to optimize their
processes and decision-making, develop effective and efficient strategies, and positively …
processes and decision-making, develop effective and efficient strategies, and positively …
Factors affecting user trust and intention in adopting chatbots: the moderating role of technology anxiety in insurtech
By 2030, the global chatbot market in the fintech industry is expected to reach 6.83 billion
USD (Vailshery), and while using chatbots, consumers might be unable to tell whether they …
USD (Vailshery), and while using chatbots, consumers might be unable to tell whether they …
[HTML][HTML] Evaluating the AI dialogue System's intercultural, humorous, and empathetic dimensions in English language learning: A case study
The rise of artificial intelligence (AI) technologies has been notable in supporting English as
an Additional Language (EAL) learners, particularly in offering interactive assessments. AI …
an Additional Language (EAL) learners, particularly in offering interactive assessments. AI …
Impact of perceived value on intention to use voice assistants: The moderating effects of personal innovativeness and experience
S Molinillo, F Rejón‐Guardia… - Psychology & …, 2023 - Wiley Online Library
Voice assistants (VAs), such as Alexa, Siri, and Google Assistant, are instruments
increasingly used by consumers to perform daily tasks. The objectives of the present study …
increasingly used by consumers to perform daily tasks. The objectives of the present study …
Investigating the acceptance intentions of online shopping assistants in E-commerce interactions: Mediating role of trust and effects of consumer demographics
Online shopping has various advantages, such as convenience, easy access to information,
a greater variety of products or services, discounts, and lower prices. However, the absence …
a greater variety of products or services, discounts, and lower prices. However, the absence …
The double-edged sword effect of chatbot anthropomorphism on customer acceptance intention: the mediating roles of perceived competence and privacy concerns
M Song, Y Zhu, X Xing, J Du - Behaviour & Information Technology, 2023 - Taylor & Francis
This study examines the double-edged sword effect of chatbot agent anthropomorphism on
customer acceptance in retail e-commerce using social response theory. Scenario-based …
customer acceptance in retail e-commerce using social response theory. Scenario-based …
That uncanny valley of mind: when anthropomorphic AI agents disrupt personalized advertising
This research, grounded in privacy calculus theory, examines how the
anthropomorphization of AI agents affects consumers' perceptions of privacy risks …
anthropomorphization of AI agents affects consumers' perceptions of privacy risks …
“Threatened and empty selves following AI-based virtual influencers”: comparison between followers and non-followers of virtual influencers in AI-driven digital …
SV Jin, V Viswanathan - AI & SOCIETY, 2024 - Springer
Artificial intelligence (AI)-based virtual influencers are now frequently used by brands in
various categories to engage customers. However, little is known about who the followers of …
various categories to engage customers. However, little is known about who the followers of …