The application of machine learning techniques in the field of tourism is experiencing a
remarkable growth, as they allow to propose efficient solutions to problems present in this …

Guiding tourists in displaying civilized behavior is pivotal in destination management. This
research tries to understand what forms of interpretation can effectively promote tourists' …

Unsafe visitor behaviors jeopardize their safety and destination sustainability, urging
effective tourism safety communication to foster compliance. Utilizing construal level theory …

While advances in technology have led to the widespread use of artificial intelligence (AI) in
frontline services, the AI empathic effect is often overlooked. Based on emotional contagion …

Purpose This study aims to examine the interaction effects of chatbots' language style and
customers' decision-making journey stage on customer's service encounter satisfaction and …

Anthropomorphism is the act of attributing human-like characteristics to non-human objects
and has played a key role in the field of emotional design in multimedia learning. Despite its …

While the presence of the term “Artificial Intelligence (AI)” in a product description may be
viewed as a sign of that product having advanced capabilities and features, it may also …

This study explores the implications of per-tourist and total carbon emissions generated
across diverse sectors within the hospitality & tourism industry on climate change, as well as …

The rise of the metaverse presents an outlook for revitalizing the hospitality and tourism
industry and garnering recognition across professional spheres. This study explores the …

Previous studies have found that the cuteness effect promotes tourists' travel intentions.
However, the role of the cute images on trash cans in tourists' intention to sort garbage is …