One of the growing areas within public relations is digital and social media analytics.
Teaching the use of analytics to communication students is not new, but studying what is …

The aim of this research was to reduce the dissimilarities in the literature regarding the use
of social media platforms (SMPs) for training and its impact on students' satisfaction and …

A survey of students enrolled in undergraduate online and in-person courses in public
relations (N= 452) allowed for comparisons between the two course formats in terms of …

The rise of fake news and the increasingly polarized dialogue on social media creates what
some scholars are naming “echo chambers.” Due to these echo chambers, public relations …

In a world where innovation is inching its way in every industry, artificial intelligence (AI) is
transforming the way we live, work, and educate. Advances in AI have allowed computers to …

This chapter examines how public relations has developed through curricular and co-
curricular activities. It reviews recommendations brought forth by the Commission on Public …

Equipping students with knowledge, skills, and abilities in social media requires
incorporating social media into communication classes. This study explores how teachers …

In the spring of 2020, much of the US implemented a nationwide shutdown in response to
the global pandemic COVID-19 that had a ripple effect on universities to close campuses. In …

This study was a qualitative research method focused on a case study approach. This study
aimed to find out the impact of pedagogical Twitter on improving the writing skills of English …