Constructive and ecological theories of perception raise questions about whether visual
perception is inherently data‐driven (bottom‐up) or interpreted in terms of higher‐order …

Stories, and their ability to transport their audience, constitute a central part of human life
and consumption experience. Integrating previous literature derived from fields as diverse …

Much of our behavior is guided by our understanding of events. We perceive events when
we observe the world unfolding around us, participate in events when we act on the world …

The purpose of the paper is to explore how digital storytelling enables a consumer
relationship experience in online peer‐to‐peer communities. Within the value cocreation …

Existing research suggests that consumers' choices of vacations may be significantly
influenced by mental imagery processing, which is considered to be high elaboration …

The concept of olfactory imagery is introduced and the conditions under which imagining
what a food smells like (referred to here as “smellizing” it) impacts consumer response are …

Many consumers base their purchase decisions on online consumer reviews. An overlooked
feature of these texts is their narrativity: the extent to which they tell a story. The authors …

Emoticons are graphic demonstrations of facial expressions. They have become a common
and easy-to-use tool for online users to express ideas or feelings. Earlier research highlights …

The cognitive and motor behavior that people perform in the course of pursuing a goal can
induce a mind-set that persists to influence the strategy they use to attain very different goals …

The information we receive in the course of daily life experience is often transmitted both
verbally and visually. Two different processing strategies are postulated to underlie the …