Globally, mounting environmental concerns such as pollution, climate change, and global
warming have propelled companies into adopting green marketing strategies. This shift is a …

As green marketing has become an essential tool for business survival, so worldwide
companies are adopting green marketing practices to achieve better business performance …

Penelitian ini merupakan studi yang bertujuan untuk mengetahui pengaruh citra
perusahaan dan green marketing terhadap niat beli ulang pada Starbucks Lampung …

An individual's attitude towards the preservation and enhancement of the environment is
referred to as their environmental attitude. Regarding the relationship that now exists …