In recent years, companies have been under increasing pressure from consumers,
grassroots and community organizations, governments, and shareholders to develop and …

Abstract The Push Pull Mooring (PPM) Theory has always been linked to the issue of
customer switching behavior and the migration process. However, switching behavior …

This study aims to address a research gap related to the outcomes of the use of technology
when the performance falls short of initial expectations, and the coping mechanisms that …

Perceived value is considered as a critical motivator of customer repurchase intention.
Online shoppers with heterogeneous backgrounds may respond differently to antecedents …

Brands, like humans, can serve as legitimate relationship partners. Brand relationships can
provide consumers with resources in making decisions, meeting their needs, and motivating …

Personalized services are diffusing rapidly in online shopping communities. However, the
current understanding of the influence of personalization is limited. This study extends …

Personal virtual assistants (PVAs) based on artificial intelligence are frequently used in
private contexts but have yet to find their way into the workplace. Regardless of their …

Aim/Purpose This study aims to identify the main factors influencing consumers' adoption of
social commerce (s-commerce). Based on the socio-technical theory, the study suggests a …

The present research investigates whether corporate social responsibility (CSR) reduces
negative and promotes positive responses to service failures among value-aligned …

The major objective of this study is to analyze the effect of the shopping environment and
situation as perceived by modern retail shoppers into perceived crowding, store image, and …