While it is widely recognized that organizational culture is critical in ensuring corporate
sustainability, no comprehensive theory on such a culture exists. To fill in the theoretical gap …

Authentic leadership and work engagement: the mediating effect of practicing core values |
Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with …

Frontline service employees often vary in their delivery of the brand promise, leaving service
firms with less direct control on other stakeholders' brand perceptions. Internal branding …

In today's fiercely competitive, customer-centric, and service-driven marketplace, where
customer satisfaction, trust, and loyalty are hard-won currencies, brand authenticity emerges …

To participate effectively in the present Chinese hotel market, multinational companies must
achieve a competitive advantage, which they attain by building the brand. This study …

2. Research objectives Proliferation of different types of retail formats in China has
consequently intensified both within‐group and between‐group competition. Chinese …

One of the marketing strategies at Islamic banks is by building a company's brand image
and customer trust to gain customer loyalty. The focus of this research is to show the …

Branding scholars have been deeply engaged in the identification of different interactions
between brand and consumer. Additionally with the evolution of the internet, increasing …

Although recurring sports events are held more frequently and by a larger number of cities
than one-off events, little research has examined the branding process within recurring …

This study develops and investigates a framework for better understanding employer
branding. More specifically, the overall purpose is to provide a deeper understanding on …