This study aimed to study key brand factors affecting brand loyalty among Thai consumers,
including brand experience, brand value, brand satisfaction and brand trust. It also aimed to …

This research investigates the underlying barriers to business growth among small and
medium enterprises (SMEs) in Terengganu, Malaysia. The majority of over 98% of SMEs in …

The central role of branding in establishing the firm's identity and building its position in the
global marketplace among customers, retailers and other marketplace participants, makes it …

Profit maximization is the fundamental need of every company but the way in which this
objective can be achieved is quite underrated till date. In this paper, we analyse the …

In this contemporary era, building strong green brand has become an important marketing
strategy for many companies. The presumption is that adding green values in core brand will …

The favored education destination among the students has a number of prominent B
schools, MBA departments in Engineering & Arts Colleges and University Departments …