Impulsive buying behavior: Implementation of IT on technology acceptance model on E-Commerce purchase decisions
FD Azizah, AN Nur, AHPK Putra - Golden Ratio of Marketing and …, 2022 - goldenratio.id
This study aims to determine the impact of implementing the Information System Technology
Acceptance Model in supporting the tendency to use applications and impulse buying …
Acceptance Model in supporting the tendency to use applications and impulse buying …
Dampak Tagline “Gratis Ongkos Kirim” dan Program Flash Sale pada Marketplace Shoppe untuk Mendorong Impulsive Buying secara Online
YI Ariska, NV Yustanti, R Ervina - EKOMBIS REVIEW: Jurnal …, 2022 - jurnal.unived.ac.id
Tingginya popularitas belanja online di masyarakat menyebabkan munculnya banyak
perusahaan e-commerce baru di lndonesia, dan Shopee adalah alah satunya. Tagline …
perusahaan e-commerce baru di lndonesia, dan Shopee adalah alah satunya. Tagline …
Pengaruh Cashback, Flash Sale, Tagline †œGratis Ongkir†Terhadap Impulse Buying Konsumen Generasi Z Pada Shopee (Studi Kasus Mahasiswa Universitas …
This study aims to determine the effect of Cashback, Flash Sale, and †œGratis ongkirâ€
Tagline on Impulse Buying Generation Z at Shopee. This type of research uses a …
Tagline on Impulse Buying Generation Z at Shopee. This type of research uses a …
The stimulus of impulse buying behavior on E-commerce shopping festival: A moderated-mediated analysis
Y Yulianto, A Sisko… - … of Business and …, 2021 - profesionalmudacendekia.com
Studies on impulsive buying signify sales promotion and hedonic shopping motivation as
antecedents of impulsive buying behavior during the shopping festival. The availability of …
antecedents of impulsive buying behavior during the shopping festival. The availability of …
[PDF][PDF] Sales promotion, hedonic shopping value, and impulse buying on online consumer websites
S Kempa, K Vebrian, H Bendjeroua - 2020 - repository.petra.ac.id
The phenomenon in the increasing fashion business is caused by online shopping activity,
especially in fashion products. In this research, shopping activity is focused on online …
especially in fashion products. In this research, shopping activity is focused on online …
The effect of shopping lifestyle, hedonic shopping motivation, and sales promotion on impulse buying behavior in e-commerce (case study of berrybenka consumer)
NY Sari, S Hermawati - Jurnal Ilmiah Ekonomi Bisnis, 2020 - ejournal.gunadarma.ac.id
The increasing of internet users and the growing of e-commerce in Indonesia impact on
consumer behavior in terms of shopping. One of the models of shopping channels that are …
consumer behavior in terms of shopping. One of the models of shopping channels that are …
Pengaruh Sales Promotion terhadap keputusan pembelian (studi kasus di Blibli. com)
GG Wirakanda, A Pardosi - Pro Mark, 2020 - ejurnal.ulbi.ac.id
Tujuan dari penelitian ini adalah untuk mengetahui penilaian pelanggan terhadap Sales
Promotion yang dilakukan oleh Blibli. com, mengetahui keputusan pembelian yang …
Promotion yang dilakukan oleh Blibli. com, mengetahui keputusan pembelian yang …
Pengaruh Potongan Harga, Promosi Penjualan, Tampilan Dalam Toko Terhadap Keputusan Pembelian Impulsif Konsumen Matahari Departement Store Padang
A Salim, R Fermayani - Jurnal Menara Ekonomi: Penelitian Dan …, 2021 - jurnal.umsb.ac.id
Penelitian ini bertujuan untuk mengetahui pengaruh Pengaruh Potongan Harga, Promosi
Penjualan, Tampilan Dalam Toko Terhadap Keputusan Pembelian Impulsif Konsumen …
Penjualan, Tampilan Dalam Toko Terhadap Keputusan Pembelian Impulsif Konsumen …
Analysis Price and Promotion of Customer Loyalty in Modern Retail Shopping Centers in the Pandemic Time Covid-19 Through the Purchase Decision Strategy as …
AZ Cahyani, AR Hermawanto, NL Nasution - International Journal of …, 2021 - ijbtob.org
This study aims to determine how much influence there is in terms of price, promotion, and
customer loyalty through the strategy of consumer purchasing decisions as moderation, this …
customer loyalty through the strategy of consumer purchasing decisions as moderation, this …
Pengaruh Promosi Penjualan dan Shopping Lifestyle terhadap Impulse Buying Produk Fashion
S Fauziah, R Rahmidani - Jurnal Ecogen, 2021 - ejournal.unp.ac.id
The purpose of this research is to determine the effect of sales promotion and shopping
lifestyle on impulse buying of fashion products at Transmart Padang. This is the causative …
lifestyle on impulse buying of fashion products at Transmart Padang. This is the causative …