This study aims to determine the impact of implementing the Information System Technology
Acceptance Model in supporting the tendency to use applications and impulse buying …

Tingginya popularitas belanja online di masyarakat menyebabkan munculnya banyak
perusahaan e-commerce baru di lndonesia, dan Shopee adalah alah satunya. Tagline …

This study aims to determine the effect of Cashback, Flash Sale, and †œGratis ongkirâ€
Tagline on Impulse Buying Generation Z at Shopee. This type of research uses a …

Studies on impulsive buying signify sales promotion and hedonic shopping motivation as
antecedents of impulsive buying behavior during the shopping festival. The availability of …

The phenomenon in the increasing fashion business is caused by online shopping activity,
especially in fashion products. In this research, shopping activity is focused on online …

The increasing of internet users and the growing of e-commerce in Indonesia impact on
consumer behavior in terms of shopping. One of the models of shopping channels that are …

Tujuan dari penelitian ini adalah untuk mengetahui penilaian pelanggan terhadap Sales
Promotion yang dilakukan oleh Blibli. com, mengetahui keputusan pembelian yang …

Penelitian ini bertujuan untuk mengetahui pengaruh Pengaruh Potongan Harga, Promosi
Penjualan, Tampilan Dalam Toko Terhadap Keputusan Pembelian Impulsif Konsumen …

This study aims to determine how much influence there is in terms of price, promotion, and
customer loyalty through the strategy of consumer purchasing decisions as moderation, this …

The purpose of this research is to determine the effect of sales promotion and shopping
lifestyle on impulse buying of fashion products at Transmart Padang. This is the causative …