Every aspect of human activities has been influenced by social media, but how this influence
is affecting individual decision making in different context had not been studied yet. This …

The objective of this paper is to conduct a systematic review of the literature on online
consumer reviews (OCRs) in order to provide understanding of the multi-featured nature and …

Conflicting online reviews challenge the consumer's decision-making processes.
Furthermore, increase in visual content, both positive and negative, adds complexity. This …

A picture is worth a thousand words. User-generated photos (UGPs) are increasingly
accompanying online reviews of hotels. This article draws on media richness theory to …

When studying the impact of online reviews on product sales, previous scholars have
usually assumed that every review for a product has the same probability of being viewed by …

Whom do we trust more, the recommendation of an expert or public opinion from a crowd of
other users of the site? Does it matter if the expert belongs to our in-group? And, what, if …

The importance of online review valence is a subject of debate among scholars. Prior
studies mostly assumed valence as a “peripheral” cue derived from online review surface …

Impulsive online buying is receiving more attention. This study finds that certain
characteristics of online reviews lead consumers to buy impulsively online. Three constructs …

Purpose Built upon customer engagement marketing theory and uses and gratification
theory, this study examines the link between individual social media marketing (SMM) …

This study examined a serial mediation mechanism to test the effect of chatbots' human
representation on the intention to comply with health recommendations through …