Using large language models to generate silicon samples in consumer and marketing research: Challenges, opportunities, and guidelines
Should consumer researchers employ silicon samples and artificially generated data based
on large language models, such as GPT, to mimic human respondents' behavior? In this …
on large language models, such as GPT, to mimic human respondents' behavior? In this …
[PDF][PDF] Machine psychology: Investigating emergent capabilities and behavior in large language models using psychological methods
T Hagendorff - arXiv preprint arXiv:2303.13988, 2023 - cybershafarat.com
Large language models (LLMs) are currently at the forefront of intertwining AI systems with
human communication and everyday life. Due to rapid technological advances and their …
human communication and everyday life. Due to rapid technological advances and their …
Human-like intuitive behavior and reasoning biases emerged in large language models but disappeared in ChatGPT
We design a battery of semantic illusions and cognitive reflection tests, aimed to elicit
intuitive yet erroneous responses. We administer these tasks, traditionally used to study …
intuitive yet erroneous responses. We administer these tasks, traditionally used to study …
The emergence of economic rationality of GPT
As large language models (LLMs) like GPT become increasingly prevalent, it is essential
that we assess their capabilities beyond language processing. This paper examines the …
that we assess their capabilities beyond language processing. This paper examines the …
[HTML][HTML] GPT and CLT: The impact of ChatGPT's level of abstraction on consumer recommendations
SN Kirshner - Journal of Retailing and Consumer Services, 2024 - Elsevier
This study explores how ChatGPT interprets information through the lens of Construal Level
Theory (CLT). The findings show that ChatGPT exhibits an abstraction bias, generating …
Theory (CLT). The findings show that ChatGPT exhibits an abstraction bias, generating …
[HTML][HTML] Exploring collaborative decision-making: A quasi-experimental study of human and Generative AI interaction
This paper explores the effects of integrating Generative Artificial Intelligence (GAI) into
decision-making processes within organizations, employing a quasi-experimental pretest …
decision-making processes within organizations, employing a quasi-experimental pretest …
Mapping the individual, social and biospheric impacts of Foundation Models
A Domínguez Hernández, S Krishna… - The 2024 ACM …, 2024 - dl.acm.org
Responding to the rapid roll-out and large-scale commercialization of foundation models,
large language models, and generative AI, an emerging body of work is shedding light on …
large language models, and generative AI, an emerging body of work is shedding light on …
Conversational and generative artificial intelligence and human–chatbot interaction in education and research
Artificial intelligence (AI) as a disruptive technology is not new. However, its recent evolution,
engineered by technological transformation, big data analytics, and quantum computing …
engineered by technological transformation, big data analytics, and quantum computing …
Human-Like Intuitive Behavior and Reasoning Biases Emerged in Language Models--and Disappeared in GPT-4
T Hagendorff, S Fabi - arXiv preprint arXiv:2306.07622, 2023 - arxiv.org
Large language models (LLMs) are currently at the forefront of intertwining AI systems with
human communication and everyday life. Therefore, it is of great importance to evaluate …
human communication and everyday life. Therefore, it is of great importance to evaluate …
Roles of AI: Financing selection for regretful SMEs in e-commerce supply chains
X Yao, X Li, SK Mangla, M Song - Transportation Research Part E: Logistics …, 2024 - Elsevier
Businesses are rapidly incorporating artificial intelligence (AI) into operations, particularly to
manage regret bias. Based on a game with three financing options (bank financing …
manage regret bias. Based on a game with three financing options (bank financing …