All about Social Coupons! Evolution, Review and Research Directions
PK Ram, N Pandey, J Paul - Marketing Intelligence & Planning, 2024 - emerald.com
Purpose A novel phenomenon in product and service promotions, social coupons facilitate
group buying at lower prices, bringing key benefits to customers, merchants and coupon …
group buying at lower prices, bringing key benefits to customers, merchants and coupon …
The impact of changes in sales promotion depth on consumers' purchase intentions in an e-commerce environment
M Hu, PE Chaudhry, SS Chaudhry, H Han… - Enterprise Information …, 2024 - Taylor & Francis
Variations in sales promotion in e-commerce impact online purchase decisions. Managers
of e-commerce marketplaces must comprehend the effects of sales deviations on purchase …
of e-commerce marketplaces must comprehend the effects of sales deviations on purchase …
“Target” versus “Non-target”: how free gift influences surplus food purchase intention
Y Zhang, X Wang - British Food Journal, 2024 - emerald.com
Purpose Free gifts have become a commonly used marketing strategy. Nevertheless,
whether free gifts can and how this strategy promotes the surplus food purchase intention …
whether free gifts can and how this strategy promotes the surplus food purchase intention …