We review the fast-growing work on salience and economic behavior. Psychological
research shows that salient stimuli attract human attention bottom up due to their high …

Taxes on sugar-sweetened beverages are growing in popularity and have generated an
active public debate. Are they a good idea? If so, how high should they be? Are such taxes …

What happens when patients suddenly stop their medications? We study the health
consequences of drug interruptions caused by large, abrupt, and arbitrary changes in price …

We review the recent literature on rational inattention, identify the main theoretical
mechanisms, and explain how it helps us understand a variety of phenomena across fields …

Big data, ubiquitous tracking, and machine learning and other types of artificial intelligence
increasingly shape business interactions with consumers. Through algorithms, businesses …

Despite decades of research on heuristics and biases, evidence on the effect of large
incentives on cognitive biases is scant. We test the effect of incentives on four widely …

Decision makers, such as doctors, judges, and managers, make consequential choices
based on predictions of unknown outcomes. Do these decision makers make systematic …

This chapter surveys work in behavioral public economics, emphasizing the normative
implications of non-standard decision making for the design of welfare-improving and/or …

We experimentally vary signals and senders to identify which combination will increase
vaccine demand among a disadvantaged population in the United States—Black and White …

What mental models do individuals use to approximate their tax schedule? Using
incentivized forecasts of the US Federal income tax schedule, we estimate the prevalence of …