This research investigates the intricate dynamics between trait competitiveness and sport
fan behavior, examining its relationships with situational and surface traits associated with …

The presence of research regarding specific student populations demonstrates their
importance to the field given the importance of research and knowledge creation in shaping …

International students often experience difficulties acclimating to campus climates in the
United States. While identifying oneself as a fan of college sports has been shown to assist …

Intercollegiate athletics offer amateur athletes an approximately four-year window to pursue
their athletic careers (Hodges & Darvin, 2022). While many athletes complete their full …

The purpose of this longitudinal actor-based network study is to examine the evolution of
sport fan ties and friendship ties on Division III campuses. Using two years of network data …

Within Division I intercollegiate athletics, many schools outsource their multi-media and
sponsorship efforts to bolster their revenue (Johnson, 2005; Maestas, 2020). At the Division I …

Despite the importance of understanding the factors impacting the purchase of goods and
services, research focused specifically on the sport retail process is rare. Due to this dearth …

Given the important role Division I athletics play on a college campus as well as in the
community it resides, the purpose of this study was to examine how the perceived …

The purpose of this study is to identify best practices in Division III intercollegiate athletics
corporate sponsorships. Research is readily available on NCAA Division I sports marketing …

Intercollegiate athletics offer amateur athletes an approximately four-year window to pursue
their athletic careers (Hodges & Darvin, 2022). While many athletes complete their full …