Across the globe, Google, Amazon, Facebook, Apple and Microsoft have accumulated
power in ways that existing regulatory and intellectual frameworks struggle to comprehend …

Purpose The purpose of this study is to identify the customer perceptions of social media
brand post characteristics that drive consumer engagement with the brand post …

Purpose–The purpose of this paper is to analyse Facebook brand posts along dimensions of
vividness, interactivity, novelty, brand consistency and content type and tests how these …

The study examined the influence social media marketing has on customer engagement.
The study was decided to be investigated as we can see that organizations spending on …

Micro-influencers have become powerful sources of information for consumers in the digital
age. Marketers have strategically collaborated with micro-influencers as brand endorsers to …

This article presents a hybrid methodological technique that fuses elements of experimental
design with qualitative strategies to explore mediated communication. Called the “qualitative …

Methods Search result links were collected on December 1, 2015, from nonpersonalized
Google searches for each candidate's complete name (ie,“first-name last-name”). he top 10 …

News organizations are uniquely situated to gather and transmit information during times of
natural disaster, which can help citizens and policy‐makers understand the scope, causes …

This article addresses the question of how people process news photographs and news
stories as a function of their scores on 2 scales designed to measure 2 “cognitive styles” …

The authors examined the effects of suboptimally presented facial expressions on emotional
and attentional responses and memory among 39 young adults viewing video (business …